B2C Campaigns in the Agro Sector: Connecting Farmers with Dealers and Gathering Market Data

28. 4. 2026

 

Most manufacturers focus their marketing on general brand support. At Acraft, we go a step further. Our B2C online campaigns are designed as a direct tool to boost dealer network sales results and gain a comprehensive overview of demand in specific markets.

This is our process when targeting end-users:

 

1. Strategy and Target Group Analysis

Every project begins with a thorough territorial analysis. We map the size of the target group of farmers and end-users. We define the business arguments that resonate with buyers online and prepare content (including microsites) tailored to the needs of farmers in the given location.

 

2. Lead Generation for the Sales Network

We launch targeted campaigns on search engines and social media with a single goal: to acquire relevant leads interested in machinery. These contacts are not vetted by us; they are immediately directed to our clients' dealer networks.

The entire activity is designed as direct support for dealers from the manufacturer, providing the sales network with ready-to-close business opportunities in their regions.

 

3. Demand Data as a Management Tool

In addition to boosting sales, the manufacturer gains a vital strategic advantage – facts. From the campaigns, we deliver a comprehensive overview of which machines are in demand and in which locations.

This data serves as a valuable tool during negotiations with business partners. It allows for an objective evaluation of market potential and the performance of dealers in handling the provided leads.

 

4. What Do B2C Campaigns Bring to Our Clients?

  • Strengthened Business Results: Direct impact on machinery sales to end customers.
  • Proprietary Contact Database: Building a list of farmers for future marketing communication.
  • Market Brand Anchoring: Increasing awareness of machinery where it is actually used.
  • Motivated Dealer Network: Clear evidence that the manufacturer actively supports its partners in the field.

At Acraft, we don’t just deliver data. We build a system that motivates your sales network and provides clear evidence for managing your exports.