Trade Show Execution in the Czech Republic and Abroad: How Acraft Helps Companies Succeed
Trade Shows as Part of a Business Strategy
Participating in trade shows is an important tool for many companies to develop sales, expand to foreign markets, and build their brand. However, simply exhibiting is not enough to achieve real results. Success depends on careful preparation, proper organization, and linking trade show participation with marketing and business activities.
At Acraft, we focus on planning and executing trade show projects in the Czech Republic and abroad. We support clients with exhibition organization, marketing campaigns, and business communication to ensure trade show participation delivers tangible results.
Exhibition Projects Tailored to Client Needs
Every trade show has different goals, and every company has unique requirements. That is why we approach each collaboration with flexibility.
We offer clients:
- complete trade show project execution from A to Z,
- or selected parts of the project according to specific needs.
This allows us to adjust the scope of cooperation precisely to what the client requires at any stage of the project.
What Trade Show Preparation and Execution Includes
Trade show projects usually start well before the event itself.
Before the Trade Show
In this phase, we assist clients with:
- marketing support and campaigns – B2B and B2C,
- identifying and contacting dealers and business partners,
- reaching potential customers,
- communication with the trade show organizers,
- coordination of project preparation,
- securing exhibition space,
- designing and constructing the booth,
- booth graphic design.
During the Trade Show
On-site, we handle:
- logistics of equipment and exhibit installation,
- technical infrastructure (e.g., electricity and water),
- booth operation management,
- communication with journalists and partners,
- support for business meetings with visitors.
Our goal is to ensure the trade show runs smoothly while also supporting the client’s business and marketing objectives.
Case Study: LAMMA 2026 in the United Kingdom
One of the projects we were involved in was the participation of Strojírny Rožmitál at LAMMA 2026 in the UK.
For this project, we provided a complete trade show service, which included:
- booking exhibition space,
- booth design and construction,
- booth graphic design,
- technical connections,
- equipment logistics.
Marketing support was also part of the project prior to the exhibition.
After evaluating the relevance and effectiveness of individual marketing and sales tools, we launched an online campaign focused on dealer acquisition, aiming to reach potential business partners and drive them to the company’s booth during the exhibition.
In addition, we launched a B2C campaign targeting farmers and potential buyers of ROZMITAL machinery, inviting them to visit the client’s stand at the trade fair.
During the trade show, we supported:
- business meetings with partners,
- equipment demonstrations for UK farmers,
- communication with journalists and presentation of ROZMITAL’s plans for the UK market.
The project results included:
- several highly relevant business contacts,
- dozens of interested prospects, with whom the company’s local partners are currently negotiating machine purchases.
Experience from Trade Shows in the Czech Republic and Abroad
LAMMA is just one of the trade show projects we have been involved in. In recent years, we have worked on numerous other exhibitions across Europe, such as:
- Agritechnica – Germany,
- Země živitelka – Czech Republic,
- Den zemědělce – Czech Republic,
- Cereals – The Arable Farming Event – United Kingdom,
- Sommet de l’Élevage – France.
Need Support with Marketing, Sales, or Trade Shows?
We are happy to show you how marketing, business support, and trade show participation can help grow your brand and increase sales.
Contact us to discuss how cooperation could look like for your company.
