Den Zemědělce in Kámen attracted hundreds of farmers

Traditionally in mid-September, the Den zemědělce exhibition took place near the village of Kámen close to Pelhřimov. It was the second major event in the Czech Republic, after the Zemi Živitelka event, where the agricultural community could not only see the machines but also witness practical demonstrations. The brands Energy Adventure, ROZMITAL, SMS CZ, STS Olbramovice and TEMAK were present at the event.

"At the exhibition, we focused mainly on the presentation of the ROZMITAL brand. Our task was to take care of everything from organizational matters, through logistics of machines and equipment for the event, to presentation and marketing activities," explains the primary role of Acraft professionals s.r.o. Pavel Jahoda, Managing Director of the company.

Thus, a total of 5 machines were presented to the public on the exhibition area near the central areas, representing each category that ROZMITAL is dedicated to. Representatives of disc mowers, fodder tedders, delivery rakes and balers were on display.

The main communication topic was the celebration of 110 years of the brand and the related announcement of a trade fair promotion for 11 selected models. The event built on and linked the launch announced a few weeks earlier at the Země Živitelka exhibition. And it is worth mentioning that some farmers sought out the ROZMITAL stand precisely because of the attractive discounts.

"As far as communication activities are concerned, we continued the line set at the exhibition in České Budějovice, i.e. we involved both print and online advertising to present the anniversary and the fair event and invited media representatives to the ROZMITAL stand, who accepted our invitation and visited the ROZMITAL stand during the event," says Pavel Jahoda

Together with ROZMITAL, the event also featured the Advento MAXI electric tricycle, seven machines from SMS CZ, who used the exhibition mainly to present another product novelty - the FINISHER combined cultivator, as well as machines from STS Olbramovice and TEMAK.