How Do We Get Czech Machinery into European Media?

Capturing the attention of editors at major European publications requires more than just sending out press releases. The key to success lies in media relations and the ability to offer topics that resonate abroad. At Acraft, we connect Czech manufacturers with key media outlets across Europe.

PR as a Strategic Export Tool

Farmers trust experts. When your machinery is featured in a prestigious magazine in Germany or France, you’re not just creating an advertisement—you’re building brand authority and trust.

We prepare compelling materials for our partners that appeal to international journalists. Thanks to our long-standing media relationships, we know exactly what content editors are looking for and how to present our clients’ technology. This is how we open doors to editorial offices across various countries.

Case Study: Press Trip

The most powerful tool for building journalist relationships is personal experience. In March 2025, we organized a three-day press trip to the Czech Republic, connecting Czech manufacturers directly with international media.

Effective Networking and Investment Optimization

In a single event, we coordinated 6 Czech manufacturers and 8 European journalists from prominent agricultural magazines representing Germany, France, Denmark, Sweden, Austria, the UK, and Switzerland.

A key benefit for participating companies was cost optimization. By involving multiple manufacturers, the total implementation costs were shared equally, turning the event into a highly efficient marketing tool with significant reach.

3 Days in the Heart of Czech Engineering

Journalists visited individual manufacturing plants, where they had the opportunity to see the technical facilities and learn about new product innovations first-hand. Direct contact with the environment where the machinery is created added a level of authenticity and depth to their reporting that cannot be replicated from an office desk.

Results

We successfully turned personal meetings into real media power across Europe. What exactly did this collaboration deliver for the manufacturers?

• Media Impact: Journalists published expert features in print magazines, on online portals, and across editorial social media channels.
• Direct Connections: Manufacturers secured personal contacts with key editors, allowing for direct communication of future technical news.
• International Prestige: A significant increase in awareness and trust in Czech machinery across target markets.

Want your brand to be known beyond borders? At Acraft, we help you find your way into the leading editorial offices that move the European market.